Privacy Policy

Last updated: September 1, 2026

New Rootsis operated by Everline Brand LLC.

New Roots operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience, collectively referred to as the "Services".

Our website is shopnewroots.com.

new Roots is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how New Roots and Everline Brand LLC, referred to as "New Roots", "we", "us", or "our", collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction through the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information", we are referring to information that identifies or can reasonably be linked to you or another person.

Personal information does not include information that is collected anonymously or has been de identified so that it cannot identify or reasonably be linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law.

Contact details, including your name, address, billing address, shipping address, phone number, and email address.

Financial information, including credit card, debit card, financial account information, transaction details, form of payment, payment confirmation, and other payment details.

Account information, including your username, password, security questions, preferences, and settings.

Transaction information, including products you view, place in your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as information about previous transactions.

Communications with us, including information you provide when contacting customer support or otherwise communicating with us.

Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.

Usage information, including information regarding your interaction with the Services, such as how and when you navigate or interact with the website.

Personal Information Sources

We may collect personal information from the following sources.

Directly from you, including when you create an account, visit or use the Services, place an order, communicate with us, or otherwise provide us with personal information.

Automatically through the Services, including information collected from your device when you use our products or Services or visit our website, including through cookies and similar technologies.

From our service providers, including providers that enable technology or business functions and process personal information on our behalf.

From our partners or other third parties, including advertising, analytics, fulfillment, payment, and ecommerce partners.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes.

Provide, Tailor, and Improve the Services

We use your personal information to provide the Services, including to perform our contract with you, process payments, fulfill orders, remember preferences and products you are interested in, send notifications relating to your account, process purchases, returns, exchanges, and other transactions, create and manage your account, arrange shipping, facilitate returns and exchanges, enable reviews, and create a more customized shopping experience.

We may also use personal information to improve and tailor the Services.

Marketing and Advertising

We may use personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or postal mail where permitted by applicable law.

We may also use personal information to show you advertisements for products or Services on our website or on other websites and platforms, including advertisements based on products you previously purchased, viewed, or placed in your cart and other activity on the Services.

Security and Fraud Prevention

We use personal information to authenticate accounts, provide a secure shopping and payment experience, detect and investigate possible fraudulent, illegal, unsafe, or malicious activity, protect public safety where appropriate, and protect our Services.

If you create an account, you are responsible for keeping your account credentials secure. We recommend that you do not share your username, password, or other account access information with anyone else.

Communicating With You

We use personal information to provide customer support, respond to inquiries, communicate regarding orders and accounts, and maintain our business relationship with you.

Legal Reasons

We may use personal information to comply with applicable law or valid legal processes, respond to requests from law enforcement or government agencies, participate in litigation or other legal proceedings, enforce our Terms of Service or policies, and investigate potential violations.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate purposes subject to this Privacy Policy.

This may include disclosure:

To Shopify, service providers, and vendors that perform services on our behalf, including payment processing, information technology, data analytics, customer support, cloud storage, fulfillment, shipping, and fraud prevention.

To business and marketing partners that provide advertising, analytics, and marketing services.

For example, we may use Shopify and other services to support personalized advertising based on your activity across websites and merchants.

Depending on where you live, you may have the right to direct us not to share personal information for targeted advertising or similar purposes.

You can exercise applicable rights through:
shopnewroots.com/pages/data-sharing-opt-out

When you direct or consent to disclosure, such as when information must be shared with a shipping provider to deliver your order or when you interact with social media integrations.

With affiliates or companies within our corporate group, where applicable.

In connection with a business transaction, such as a merger, acquisition, restructuring, financing transaction, bankruptcy, or sale of assets.

Where required by law, including in response to subpoenas, court orders, search warrants, government requests, or other valid legal processes.

We may also disclose information when reasonably necessary to protect or defend our Services, our legal rights, our customers, or others.

Relationship With Shopify

The Services are hosted by Shopify.

Shopify collects and processes certain personal information about your access to and use of the Services in order to provide and improve Shopify services.

Information you submit through the Services may be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you live.

In addition, we may use Shopify features that incorporate information obtained from your interactions with New Roots, other merchants, and Shopify.

To provide these features, Shopify may process information about your interactions with our store, other merchants, and Shopify.

In certain circumstances, Shopify may be responsible for processing personal information for its own purposes, including responding to requests relating to that processing.

You can learn more about Shopify's privacy practices through the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites, applications, or online platforms operated by third parties.

If you follow a link to a website or service that is not affiliated with or controlled by us, you should review that third party's privacy policy, security practices, and terms.

We are not responsible for the privacy, security, accuracy, completeness, or reliability of third party websites or services.

Information you share through public or semi public platforms, including third party social networking services, may also be visible to other users.

The inclusion of a third party link does not necessarily imply endorsement of that third party, its services, or its content.

Children's Data

The Services are not intended to be used independently by children, and we do not knowingly collect personal information from children under the applicable age of majority in violation of applicable law.

If you are the parent or guardian of a child who has provided personal information to us, you may contact us using the details below to request deletion where applicable.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share, as those terms are defined under applicable law, the personal information of individuals under 16 years of age.

Security and Retention of Your Information

We use reasonable administrative, technical, and organizational measures intended to protect personal information.

However, no security system is perfect or completely impenetrable, and we cannot guarantee absolute security.

Information transmitted over the internet may also be exposed to risks during transmission.

We recommend that you do not use unsecured channels to send sensitive or confidential information to us.

How long we retain personal information depends on several factors, including whether the information is needed to:

Maintain your account

Provide the Services

Fulfill orders

Comply with legal obligations

Maintain accounting or tax records

Prevent fraud

Resolve disputes

Enforce contracts or policies

We may retain information for different periods depending on the type of information and the purpose for which it is used.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information.

These rights are not absolute and may apply only in certain circumstances. We may decline or limit a request where permitted by applicable law.

Right to Access or Know

You may have the right to request access to personal information that we maintain about you.

Right to Delete

You may have the right to request deletion of certain personal information we maintain about you.

Right to Correct

You may have the right to request correction of inaccurate personal information.

Right to Portability

You may have the right to receive a copy of certain personal information and, in some circumstances, request that it be transferred to another party.

Right to Opt Out of Sale, Sharing, or Targeted Advertising

Depending on where you live, you may have the right to opt out of the sale or sharing of personal information or processing for purposes considered targeted advertising under applicable privacy laws.

You can exercise applicable opt out rights at:

shopnewroots.com/pages/data-sharing-opt-out

If you visit our website with a qualifying Global Privacy Control preference signal enabled, we may automatically treat that signal as an opt out request for the device and browser used to visit our website where required by applicable law.

If we are able to associate the device sending the signal with a Shopify account, Shopify may also apply the opt out request to the account.

Other traditional Do Not Track signals may not be recognized unless required by applicable law.

Managing Communication Preferences

We may send promotional emails where permitted by applicable law.

You can opt out of promotional emails at any time by using the unsubscribe option included in our emails.

If you unsubscribe from promotional communications, we may still send non promotional communications, including order confirmations, account notices, shipping updates, customer service responses, and other transactional communications.

Exercising Your Rights

You may exercise applicable privacy rights through the options provided on the Services or by contacting us using the information provided below.

We may need to verify your identity before processing a request, as permitted or required by law.

Where permitted, you may designate an authorized agent to make a privacy request on your behalf.

Before accepting a request from an authorized agent, we may require evidence that the agent is authorized to act for you and may ask you to verify your identity directly.

We will respond to valid requests within the period required by applicable law.

We will not unlawfully discriminate against you for exercising your privacy rights.

Complaints

If you have concerns about how we process personal information, please contact us using the contact information below.

Depending on where you live, you may have the right to appeal a decision relating to a privacy request or lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process personal information outside the country in which you live.

Everline Brand LLC is located in the United States, and some of our service providers may also operate in the United States or other countries.

If personal information is transferred from the European Economic Area or the United Kingdom to a jurisdiction that has not been recognized as providing an adequate level of data protection, we may rely on recognized legal transfer mechanisms where required.

These may include the European Commission's Standard Contractual Clauses, the United Kingdom International Data Transfer Addendum, or other recognized safeguards.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, Services, technologies, or legal and regulatory requirements.

When we update this Privacy Policy, we will post the revised version on our website and update the "Last updated" date.

Where required by applicable law, we may also provide additional notice of material changes.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise an applicable privacy right, please contact us at:

New Roots

Operated by:

Everline Brand LLC

1021 E Lincolnway, 10599
Cheyenne, WY 82001
Laramie, United States

Website: shopnewroots.com

Email: hello@shopnewroots.com

Phone: +1 7747341285