Terms of service
Last updated: February 1, 2026
Overview
Welcome to New Roots.
These Terms of Service govern your access to and use of shopnewroots.com, including all related information, content, features, tools, products, and services offered through the website, collectively referred to as the "Services".
New Roots is operated by Everline Brand LLC.
Throughout these Terms, the terms "New Roots", "we", "us", and "our" refer to Everline Brand LLC doing business through New Roots.
Our online store is powered by Shopify, which provides the ecommerce platform that enables us to offer our products and Services to you.
These Terms of Service, together with any policies referenced in them, describe your rights and responsibilities when you use the Services.
Please read these Terms carefully. They contain important information regarding your legal rights, including limitations of liability and warranty disclaimers.
By visiting, interacting with, purchasing from, or otherwise using the Services, you agree to be bound by these Terms of Service and our Privacy Policy.
Our Privacy Policy is available at:
shopnewroots.com/policies/privacy-policy
If you do not agree to these Terms or our Privacy Policy, you should not use the Services.
Section 1: Access and Account
By using the Services, you represent that you are at least the age of majority in your state, province, or country of residence, or that you have obtained any legally required consent to use the Services.
You may be required to provide certain information when using the Services or making a purchase, including your:
Name
Email address
Phone number
Billing information
Payment information
Shipping address
You agree that the information you provide is accurate, current, and complete and that you have the right to provide that information.
If you create an account, you are responsible for maintaining the confidentiality and security of your login credentials and for activity performed through your account.
You may not sell, assign, transfer, or license your customer account to another person.
Section 2: Our Products
We make reasonable efforts to display and describe our products accurately.
However, product appearance, dimensions, colors, packaging, and other visual characteristics may appear differently depending on your device, screen settings, lighting, photography, manufacturing variations, or other factors.
Product images are provided for illustrative purposes and may not perfectly represent the product received.
We do not guarantee that the appearance of a product will exactly match images displayed on the website.
Product descriptions, specifications, prices, and availability may be updated from time to time without prior notice.
We reserve the right to:
Modify or discontinue products
Limit product quantities
Restrict sales to certain customers or geographic regions
Introduce new versions or variations of products
Correct errors in product information
Any restrictions will be applied in accordance with applicable law.
Section 3: Orders
Submitting an order constitutes an offer to purchase products from us.
An order is not finally accepted until we have successfully processed your payment and confirmed acceptance.
We reserve the right, where permitted by law, to reject or cancel an order for legitimate reasons, including:
Product unavailability
Suspected fraud
Payment authorization failure
Incorrect pricing or product information
Shipping restrictions
Violation of these Terms
Unusually large or suspicious order quantities
If we cancel an order after payment has been collected, we will issue any refund required by applicable law.
Please review your order carefully before submitting it.
Because orders may be transferred to our fulfillment provider shortly after purchase, we may not be able to accommodate cancellation or modification requests once fulfillment has started.
If you need to request a cancellation or modification, contact us as soon as possible at:
Purchases are subject to our Return & Refund Policy:
shopnewroots.com/policies/refund-policy
Orders are intended for personal or household use unless we expressly agree otherwise.
You may not purchase products from the Services for unauthorized commercial resale.
Section 4: Prices and Billing
Prices, promotions, discounts, and product availability may change without notice.
The price charged for your order will normally be the price displayed and accepted at checkout.
Unless otherwise expressly stated, product prices may exclude:
Shipping charges
Taxes
Customs duties
Import charges
Brokerage fees
Other government imposed fees
Any applicable charges payable to us will be displayed during checkout where required.
International customers may also be responsible for duties, taxes, or import charges imposed by their local authorities.
We may offer promotions subject to separate promotional terms.
If a promotion has specific terms that conflict with these Terms, the specific promotional terms will control for that promotion.
You agree to provide current, complete, and accurate payment and billing information.
You represent that you are authorized to use any payment method submitted for an order.
Section 5: Shipping and Delivery
Shipping and delivery are subject to our Shipping Policy.
Our Shipping Policy is available at:
shopnewroots.com/policies/shipping-policy
Any delivery dates or shipping times displayed on the Services are estimates unless we expressly state otherwise.
Delivery may be affected by circumstances outside our reasonable control, including:
Carrier delays
Customs processing
Severe weather
Transportation disruptions
Public holidays
Incorrect shipping information
Government restrictions
Other logistical events
We are not responsible for delays caused solely by circumstances outside our reasonable control, subject always to any rights you have under applicable consumer protection law.
Customers are responsible for providing a complete and accurate delivery address.
Section 6: Intellectual Property
The Services and their contents, including where applicable:
Brand names
Logos
Product names
Text
Graphics
Photography
Videos
Product designs
Website design
Software
Icons
Audio
Reviews
Marketing materials
Other content
are owned by or licensed to Everline Brand LLC, New Roots, or their applicable licensors and are protected by intellectual property laws.
You may use the Services only for lawful personal and non commercial purposes.
Unless we provide prior written permission, you may not reproduce, distribute, modify, publish, republish, sell, license, publicly display, create derivative works from, or commercially exploit protected content from the Services.
Nothing in these Terms grants you ownership of any intellectual property belonging to New Roots, Everline Brand LLC, Shopify, or any third party.
"New Roots" and associated brand names, logos, product names, designs, and slogans may constitute trademarks or other protected intellectual property.
Third party names, trademarks, and logos remain the property of their respective owners.
Section 7: Optional Tools and Third Party Services
We may provide access to tools, integrations, applications, payment methods, or other services operated by third parties.
We do not necessarily monitor or control these third party services.
Third party services may be governed by their own terms and privacy policies.
Your use of third party services is subject to the applicable third party terms.
To the extent permitted by law, we are not responsible for failures or issues caused solely by independent third party services outside our reasonable control.
We may introduce new tools, features, or Services in the future.
Unless otherwise stated, those features will also be governed by these Terms.
Section 8: Third Party Links
The Services may contain links to third party websites, applications, or services.
We do not control third party websites and are not responsible for their content, policies, security, products, or services.
Visiting a third party website is at your discretion.
Before entering into a transaction with a third party, you should review that party's applicable policies and terms.
Questions relating to a third party's products or services should generally be directed to that third party.
Section 9: Relationship With Shopify
New Roots is powered by Shopify, which provides ecommerce infrastructure used to operate the Services.
Purchases made through New Roots are transactions between you and Everline Brand LLC, not Shopify.
Shopify is not the seller of New Roots products.
Certain Shopify services may independently process personal information as described in our Privacy Policy and Shopify's applicable privacy notices.
Nothing in these Terms creates a sales contract between you and Shopify for products purchased from New Roots.
Section 10: Privacy
Personal information collected through the Services is handled in accordance with our Privacy Policy:
shopnewroots.com/policies/privacy-policy
Because our store is hosted through Shopify, certain personal information may also be processed by Shopify in accordance with Shopify's applicable privacy policies.
By using the Services, you acknowledge the privacy practices described in those policies.
Section 11: Reviews, Feedback, and User Content
If you voluntarily submit reviews, photographs, videos, testimonials, suggestions, ideas, comments, feedback, or other content to us, collectively referred to as "Feedback", you represent that you have the necessary rights to submit that content.
Unless otherwise prohibited by law or separately agreed, you grant us a worldwide, non exclusive, royalty free, transferable, and sublicensable license to use, reproduce, display, adapt, distribute, and publish that Feedback for purposes including:
Operating the Services
Customer support
Improving products
Marketing and advertising
Social media
Website content
Business development
You retain ownership of any intellectual property rights you legally hold in your Feedback.
You agree not to submit Feedback that:
Infringes third party rights
Contains unlawful content
Contains malicious software
Is knowingly false or misleading
Violates another person's privacy
Impersonates another person
We may remove Feedback where we reasonably believe it violates these Terms or applicable law.
Section 12: Errors, Inaccuracies, and Omissions
Information on the Services may occasionally contain:
Typographical errors
Incorrect pricing
Incorrect product information
Availability errors
Shipping information errors
Promotion errors
Other inaccuracies or omissions
We reserve the right to correct errors and update information where reasonably necessary.
If a material error affects an order you already placed, we may contact you with the available options, which may include cancellation and refund where appropriate.
Section 13: Prohibited Uses
You may use the Services only for lawful purposes.
You may not use the Services to:
Violate applicable laws or regulations
Infringe intellectual property rights
Engage in fraud or deception
Harass, threaten, abuse, or unlawfully discriminate against others
Transmit malware or harmful code
Collect personal information about others unlawfully
Send spam or unauthorized advertising
Impersonate another person or entity
Circumvent website security
Interfere with the proper operation of the Services
Attempt unauthorized access to systems or accounts
Scrape or systematically extract website content in violation of applicable law or our rights
Use automated systems in a way that materially interferes with or damages the Services
Use the Services for unauthorized commercial resale
We reserve the right to suspend or terminate access where we reasonably determine that these Terms have been materially violated.
Section 14: Automated Agents
Where software agents, automated systems, bots, artificial intelligence tools, or similar automated technologies access or interact with the Services, they must comply with these Terms and applicable law.
Automated systems may not:
Circumvent security measures
Bypass CAPTCHAs or access controls
Misrepresent themselves as human users where identification is required
Interfere with the normal operation of the Services
Access restricted areas without authorization
We may use reasonable technical measures to limit automated access to the Services.
Section 15: Termination
We may suspend or terminate your access to the Services if you materially violate these Terms, engage in unlawful activity, threaten the security of the Services, or engage in fraud or abuse.
Termination does not affect obligations or liabilities that arose before termination.
Sections that by their nature should survive termination will continue to apply, including provisions relating to:
Intellectual property
Feedback
Disclaimers
Liability
Indemnification
Governing law
Privacy
Outstanding payment obligations
Section 16: General Information and Product Disclaimer
Information presented through the Services is provided for general informational purposes.
New Roots products are not intended to replace professional medical advice, diagnosis, or treatment.
Where information on the Services concerns sleep, posture, comfort, wellness, or health related topics, that information is provided for general educational purposes unless expressly stated otherwise.
You should consult an appropriate healthcare professional regarding medical concerns or conditions.
To the fullest extent permitted by applicable law, the Services are provided on an "as is" and "as available" basis.
We do not warrant that:
The Services will always be uninterrupted
The Services will always be error free
All information will always be complete or current
The website will be free from every possible technical issue
Nothing in these Terms excludes warranties or consumer rights that cannot legally be excluded.
Section 17: Limitation of Liability
To the fullest extent permitted by applicable law, Everline Brand LLC, New Roots, and their respective officers, directors, employees, affiliates, contractors, agents, licensors, and service providers will not be liable for indirect, incidental, special, punitive, exemplary, or consequential damages arising from your use of the Services.
This may include, where legally permitted:
Loss of profits
Loss of revenue
Loss of data
Loss of opportunity
Replacement costs
Other indirect economic losses
Nothing in these Terms excludes or limits liability where doing so would be unlawful.
In particular, nothing in these Terms is intended to exclude liability for matters that cannot legally be excluded under applicable consumer protection or other mandatory law.
Section 18: Indemnification
To the extent permitted by applicable law, you agree to indemnify and hold harmless Everline Brand LLC, New Roots, and their affiliates, officers, directors, employees, agents, contractors, licensors, and service providers from third party claims arising directly from:
Your material breach of these Terms
Your unlawful use of the Services
Your infringement of another person's legal rights
Your submission of unlawful or infringing content
This provision does not apply to the extent a claim results from our own unlawful conduct, negligence, or breach of obligations where liability cannot legally be excluded.
Section 19: Severability
If any provision of these Terms is determined to be unlawful, invalid, or unenforceable, that provision will be enforced to the maximum extent permitted by law.
If necessary, the invalid or unenforceable portion will be severed from the Terms.
The remaining provisions will remain in effect.
Section 20: Waiver and Entire Agreement
Our failure to enforce a provision of these Terms does not constitute a permanent waiver of that provision or any other right.
These Terms, together with policies and terms incorporated by reference, constitute the agreement governing your use of the Services.
They supersede prior communications or agreements concerning the same subject matter, except where we expressly agree otherwise in writing.
Section 21: Assignment
You may not assign or transfer your rights or obligations under these Terms without our prior written consent.
We may assign or transfer our rights or obligations in connection with a merger, acquisition, corporate restructuring, financing, sale of assets, or similar business transaction, subject to applicable law.
Section 22: Governing Law
These Terms and any dispute arising from or relating to the Services will be governed by the laws applicable in the State of Wyoming, United States, without regard to conflict of laws principles, except where mandatory consumer protection laws require otherwise.
To the extent permitted by applicable law, disputes may be brought before courts with appropriate jurisdiction in Wyoming.
If you are a consumer residing in a jurisdiction that provides mandatory rights regarding governing law, venue, or dispute resolution, nothing in this section deprives you of those rights.
Section 23: Headings
Section titles and headings are included for convenience only.
They do not affect the interpretation of these Terms.
Section 24: Changes to These Terms
We may update or revise these Terms from time to time to reflect changes to:
Our Services
Our products
Our business practices
Technology
Legal requirements
Regulatory requirements
When changes are made, we will publish the updated Terms on this page and update the "Last updated" date.
Where required by applicable law, we will provide additional notice of material changes.
Your continued use of the Services after revised Terms become effective constitutes acceptance where permitted by applicable law.
Section 25: Contact Information
Questions about these Terms of Service can be sent to:
New Roots
Operated by:
Everline Brand LLC
1021 E Lincolnway, 10599
Cheyenne, WY 82001
Laramie, United States
Website: shopnewroots.com
Email: hello@shopnewroots.com
Phone: +1 7747341285